London 2012 Olympic Opening Ceremony
The 2012 Summer Olympic Games, officially the Games of the
XXX Olympiad, informally as London 2012
The Olympic Stadium will be transformed into a British countryside scene for the Opening Ceremony.The set – one of the largest ever built – will feature meadows, fields and rivers, families eating picnics, sports being played on the village green and real farmyard animals, including 70 sheep.Titled "Isle of Wonder", the event will open with the ringing of the largest harmonically tuned bell in the world.
London 2012 Olympic Torch Relay
The Olympic Torch will travel across the UK for 70 days before arriving at the Olympic Stadium for the start of the Olympic Games.
Eight thousand Torchbearers will carry the Torch through more than 1,000 communities. Some unusual methods of transport will be used, including horse, steam train and even zip wire.
The Torch will arrive in London on 21 July, passing through all of London's boroughs on its way to the Olympic Stadium.
Countdown
During the closing ceremony of the 2008 Olympics, the Olympic Flag was formally handed over from the Mayor of Beijing to the Mayor of London. This was followed by a section highlighting London, One month later, the Olympic and Paralympic flags were raised outside the London City Hall
A countdown clock in Trafalgar Square was unveiled, 500 days before the games. The clock broke down the following day. The same location hosted one of a number of events to mark a year before the games. Final countdown to the start of this year's summer games in London has begun with the ceremony of lighting of Olympic flame in Ancient Olympia in Greece.[111]
Logo
There have been two London 2012 logos: one for the bidding process created by Kino Design and a second as the brand for the Games themselves. The former is a ribbon with blue, yellow, black, green, and red stripes winding through the text "LONDON 2012," making the shape of the River Thames in East London. The latter, designed by Wolff Olins, was unveiled on 4 June 2007 and cost £400,000. This new logo is a representation of the number 2012, with the Olympic Rings embedded within the zero.
This will be the first time that the same essential logo is to be used for both the Olympic and Paralympic games.
The standard colours are green, magenta, orange and blue; however, the logo has incorporated a variety of colours, including the Union Flag to promote the handover ceremony. The flexibility of the logo has enabled sponsors to incorporate their corporate colours into a personalised version, such as Lloyds TSB, British Airways, and Adidas
London 2012 has stated that the new logo is aimed at reaching young people. Sebastian Coe stated that it builds upon everything that the organising committee has said "about reaching out and engaging young people, which is where our challenge is over the next five years." One observer, a managing director of an advertising agency, noted that the logo bore a strong resemblance to the logo for the 1974–1982 children's television programme Tiswas, commenting that appealing to young people is difficult, and that they will see right through attempts to patronise them.
Early public reaction to the logo, as measured by a poll on the BBC website, was largely negative: more than 80% of votes gave the logo the lowest possible rating. Several newspapers have run their own logo competitions, displaying alternative submissions from their readers. The Sun displayed a design by a macaque monkey. It was suggested that the logo resembles the cartoon character Lisa Simpson performing fellatio and others have complained that it looks like a distorted Swastika. In February 2011, Iran complained that the logo appeared to spell out the word "Zion" and threatened to boycott the Olympics. Iran submitted its complaint to the International Olympic Committee, describing the logo as racist, asking that it be withdrawn and the designers be confronted. The IOC quietly rejected the demands, and Iran announced it would not boycott the Games.
A segment of animated footage released at the same time as the logo was reported to trigger seizures in a small number of people with photosensitive epilepsy. The charity Epilepsy Action received telephone calls from people who claimed to have had seizures after watching the sequence on TV. In response, a short segment was removed from the London 2012 website. Ken Livingstone, then London Mayor, said that the company who designed the film should not be paid for what he called a "catastrophic mistake.
Olympic Games - Opening Ceremony - Live and Exclusive on
No comments:
Post a Comment